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US Election 2016: Cambridge Analytica Chief Executive Suspended

Cambridge Analytica Chief Executive Suspended
Cambridge Analytica in New York has suspended its chief executive Alexander Nix last night after footage emerged of him boasting that the data analysis company helped President Trump storm to victory in the 2016 US election.

In one exchange, he told an undercover reporter: “We ran all the digital campaign, the television campaign and our data informed all the strategy.”

The firm said in a statement: “The Board of Cambridge Analytica has announced today that it has suspended CEO Alexander Nix with immediate effect, pending a full, independent investigation.

“In the view of the board, Mr. Nix’s recent comments secretly recorded by Channel 4 and other allegations do not represent the values or operations of the firm and his suspension reflects the seriousness with which we view this violation.”

Mr. Nix left the Cambridge Analytica's building at 6:30pm through a fire exit door.

He declined to answer questions as he got into a black Mercedes.

As the Information Commissioner seeks a warrant to search the CA’s London officers, former Democratic candidate Hillary Clinton described facing a “massive propaganda effort” in her failed bid to become president.
She said: “There was a new kind of campaign that was being run on the other side. It wasn’t just all about me. “It was about how to suppress voters who were inclined to vote for me.
“When you have a massive propaganda effort to prevent people from thinking straight… Then yes it affected the thought processes of voters.”

Mrs. Clinton questioned whether CA had been involved in Russia’s alleged attempt to influence the election, calling the possibility “very disturbing”.

Cambridge Analytica strongly denies any involvement and said any such allegation was false.

But in last night’s screening about its US involvement, Mr. Nix bragged:
“We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy.”
In another meeting, Mark Turnbull, managing director of CA Political Global, described how having obtained damaging material on opponents, the company can discreetly promote it on to the internet.

The revelations came hours after its bosses were filmed talking about using bribes, ex-spies and “honey traps” to influence elections worldwide.

Cambridge Analytica has been accused of harvesting personal data of 50 million Facebook users.

Cambridge Analytica Chief Executive SuspendedThe Commons Digital and Culture Committee has formally requested that Facebook chief Mark Zuckerberg appear before its Fake News inquiry.

Information Commissioner Elizabeth Denham said Facebook staff present at Cambridge Analytica’s offices had been asked to leave.

She said: “We are seeking a warrant so that, as the regulator, we can go in and get to the bottom, search the servers, do a data audit.

We are also looking at Facebook at the same time, so our advice was to back away, let us get in there as a regulator and do our work, and they have agreed.”

Ms Denham added: “There are provisions in the Data Protection Act that require a platform like Facebook to have strong safeguards in place.

So, we are looking at whether or not there were safeguards, and whether or not Facebook acted appropriately when things went wrong.”

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